Search Engine Optimisation is a specific, technical process that will enable your business to be potentially found towards the top of results for a particular search phrase that has been entered into the search box of a chosen search engine. If the search phrase used relates to your product or information, your website will appear in the returned results, providing optimisation has been implemented within your website.
Create It's "Search Engine Optimisation Package" specialises to Google optimisation
The "Search Engine Optimisation Package" begins with the design of your website. A simple design with minimal dynamic content should be your first consideration. Follow this with good, uncluttered layout and you've taken the first positive steps to achieve success.
Next comes the all important text content of your website. Once your competition and product/s market have been researched, your text content should be optimised accordingly. This therefore, is a somewhat simplified explanation of some of the essential ingredients that constitute search engine optimisation.
Search engine promotion and optimisation is designing, writing, and coding (in HTML) your entire web site so that there is a good chance that your web pages will appear at the top of search engine queries for your selected keywords and keyword phrases. Proper site submission and monitoring is also important.
Create It's! "Search Engine Optimisation Package" uses the following techniques to increase your site's search engine visibility:
- Keyword research
- Search engine copywriting and keyword placement
- Site design analysis and recommendations
- Site submissions
- Pay-per-click Google Ads
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Keyword research
All search engine marketing begins with keyword research. We will do the necessary keyword research to determine the best search engine and directory keyword phrases for your business. The most effective search engine marketing campaigns have a combination of: effective keyword selection, optimal keyword placement, and solid link development.
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Search engine copywriting and keyword placement
Rewriting your web pages for better search engine indexing is the next step. We can help you write more effective titles, meta tags, and other web text. We also provide training in this area.
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Site design analysis and recommendations
How your site has been structually designed can make a big difference in how your page is interpreted by search engines. Knowing how important it is to be found by search engines, we must ensure that they can navigate through as much of the site as possible.
Even if we did not design your site, we can help you make HTML and scripting modifications that can help your site index better in the search engines.
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Site submission
Submission of your site to the search engines that tend deliver the most effective results. This does not neccesarily mean which search engines charge the most. Many of them pride themselves and their reputations on how they are able to find site's across the web. We still know that most what is most successful for ourselves and what we recommend to our clients is to focus on Google and you will more than likely end up in the same position in Yahoo and NineMSN. Chances are that you found us via a search engine and all we did was follow these philosophy's.
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Pay-per-click search engines
A successful pay-per-click search engine campaign involves multiple tasks:
- Selecting the most cost-effective keyword phrases
- Writing effective ads
- Designing and writing effective landing pages
- Evaluating what is happening
If you would like to participate in a pay-for-placement campaign, we submit to:
Google AdWords
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A note about guarantees
As search engines are run and controlled by other organisations we cannot guarantee how they select their results. We find it hard to believe that anyone can or even claim to. What we can guarantee is that we use the processes that we implement on our own site. We can guarantee that we will then give your site the best opportunity to be found.
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